From concept to screen
How I make videos that actually work
Planning
Before any camera turns on, I think.
I study the project, listen closely to the client, understand the context and the problem the video needs to solve. I analyze where the video will be used, what the goal is, who the audience is, and which approach is most likely to work.
I look for references, formats, and visual languages, and ideas start forming even before I write the script.
Pre-production
With a clear plan in place, I move on to execution on paper.
I write the script, define the narrative structure, and organize everything needed for the shoot to happen without unnecessary improvisation.
I take care of locations, casting, choosing actors or characters, building the crew, and setting the schedule.
This is where I solve problems before they turn into headaches on shoot day.
Production
I coordinate and execute everything involved in the shoot: camera, lenses, lighting, audio, direction, and team organization.
I make sure what was planned earlier actually happens on set.
My focus is to get the best possible result within the real-world limits of time, budget, and environment.
Editing / Post-Production
This is where the video takes its final shape.
I edit, shape the pacing and narrative, handle color grading, and make all the adjustments needed until the video feels right.
I also create adaptations, versions, and cuts in different formats when needed.
Distribution
A great video that isn’t well distributed dies young.
I understand that each platform has its own rules, formats, and audience behavior.
That’s why I think about distribution from the start and optimize the content for each channel: YouTube, Instagram, ads, landing pages, or wherever it needs to live.
The video doesn’t end when the edit is done. It ends when it actually starts working.
Who am I
Ricardo Augusto
Video producer with over 10 years of experience in the market. Trained as a film editor, but over time I became the guy who delivers the whole thing: from idea to publication.
I’ve directed films shown in theaters, ad campaigns with millions of views, projects for major YouTube channels, and much more.
I like being involved in every stage: script, production, directing, editing, finishing, and distribution strategy.